Our Brands
Our Brands
In over 40 countries where we operate, consumers have unique needs. We create brands specifically tailored to each local market, which is why we proudly consider ourselves a “multi-local” company.
Laundry care
Home care
Personal care
Dreft was first launched in Belgium in 1948 and in the Netherlands in 1957, quickly becoming an iconic and historic brand in both countries
Renowned for its trustworthiness, Dreft is regarded by consumers as “the safest detergent for clothes,” with the slogan, “Nothing is safer than Dreft.” As a total care brand, it provides safe, effective solutions for all types of clothing, including colors, delicates, and more.
Recently, Dreft has expanded into the Nordic countries with its Dreft 0% variant, which is free from fragrances and colorants. This version carries the endorsement of Nordic Swan and the Asthma and Allergy Foundation, reflecting its commitment to safety and sustainability.
A highly prestigious laundry detergent brand in Belgium and the Netherlands.
Dreft was first launched in Belgium in 1948 and in the Netherlands in 1957, quickly becoming an iconic and historic brand in both countries
Renowned for its trustworthiness, Dreft is regarded by consumers as “the safest detergent for clothes,” with the slogan, “Nothing is safer than Dreft.” As a total care brand, it provides safe, effective solutions for all types of clothing, including colors, delicates, and more.
Recently, Dreft has expanded into the Nordic countries with its Dreft 0% variant, which is free from fragrances and colorants. This version carries the endorsement of Nordic Swan and the Asthma and Allergy Foundation, reflecting its commitment to safety and sustainability.
Dreft was first launched in Belgium in 1948 and in the Netherlands in 1957, quickly becoming an iconic and historic brand in both countries
Renowned for its trustworthiness, Dreft is regarded by consumers as “the safest detergent for clothes,” with the slogan, “Nothing is safer than Dreft.” As a total care brand, it provides safe, effective solutions for all types of clothing, including colors, delicates, and more.
Recently, Dreft has expanded into the Nordic countries with its Dreft 0% variant, which is free from fragrances and colorants. This version carries the endorsement of Nordic Swan and the Asthma and Allergy Foundation, reflecting its commitment to safety and sustainability.
The emotional fabric softener family brand.
In a fragrance-driven market, Kuschelweich stands out for its warmth, care, and closeness, creating a strong emotional bond with families and everyday moments of comfort.
The brand name Kuschelweich, meaning “cuddly soft,” together with the iconic Kuschelbär (cuddly bear), embodies the essence of the brand: exceptional softness and emotionally appealing fragrances.
Kuschelweich is an iconic brand with a strong heritage. Founded in 1974 in Germany.
DAZ is one of the UK’s most iconic brands in laundry care.
DAZ is one of the UK’s most iconic brands in laundry care.
Known for delivering brilliant whiteness and exceptional freshness, DAZ ensures clothes look their best and smell delightful. With decades of experience, DAZ simplifies laundry routines, making everyday life easier and more enjoyable for its users.
Since 1953, DAZ has been a well-loved UK brand, trusted for its effective laundry care and its iconic red packaging
Since 1953, DAZ has been a well-loved UK brand, trusted for its effective laundry care and its iconic red packaging
Known for delivering brilliant whiteness and exceptional freshness, DAZ ensures clothes look their best and smell delightful. With decades of experience, DAZ simplifies laundry routines, making everyday life easier and more enjoyable for its users.
A brand synonymous with innovation and exceptional effectiveness across Sweden, Denmark, Norway, Finland, and Portugal.
A brand synonymous with innovation and exceptional effectiveness across Sweden, Denmark, Norway, Finland, and Portugal.
A+ is committed to creating the best detergent for both your clothes and the environment. We have invested significantly in developing a product that delivers superior cleaning power while minimizing environmental impact
In the Nordic countries, A+ proudly carries the Nordic Swan and Asthma and Allergy labels, demonstrating our commitment to sustainability and consumer health.
In Portugal, where fragrances play a key role for consumers, we offer an extensive range of extraordinary scents in our detergents. Recently, we also launched a line of fabric softeners and scent boosters, providing a full spectrum of fragrance options that cater to the preferences of the Portuguese market.
In line with our sustainability goals, A+ uses 100% recyclable packaging and offers refill bags that contain 76% less plastic than traditional bottles, reinforcing our dedication to reducing plastic waste and promoting eco-friendly solutions.
A+ is committed to creating the best detergent for both your clothes and the environment. We have invested significantly in developing a product that delivers superior cleaning power while minimizing environmental impact
In the Nordic countries, A+ proudly carries the Nordic Swan and Asthma and Allergy labels, demonstrating our commitment to sustainability and consumer health.
In Portugal, where fragrances play a key role for consumers, we offer an extensive range of extraordinary scents in our detergents. Recently, we also launched a line of fabric softeners and scent boosters, providing a full spectrum of fragrance options that cater to the preferences of the Portuguese market.
In line with our sustainability goals, A+ uses 100% recyclable packaging and offers refill bags that contain 76% less plastic than traditional bottles, reinforcing our dedication to reducing plastic waste and promoting eco-friendly solutions.
Fit is a trusted brand known for reliable quality and everyday performance.
Fit has become the category reference for washing-up liquid in East Germany, thanks to its strong heritage and consistent results.
The brand name fit conveys positive associations: it is short, memorable and internationally easy to understand, while also standing for efficiency and cleanliness.
The Fit range includes washing-up liquids, dishwasher tabs and household cleaners, designed to deliver effective cleaning you can rely on.
Our Spanish brand is a specialist in cleaning and caring for clothes and homes. It blends efficiency and tradition with an exceptional range of fragrances.
Our Spanish brand is a specialist in cleaning and caring for clothes and homes. It blends efficiency and tradition with an exceptional range of fragrances.
The brand offers a comprehensive range of products for complete home and laundry care and has been successfully launched in several Eastern European countries, including Romania and Ukraine, where it has quickly gained popularity.
La Antigua Lavandera ensures your clothes and your home are cleaned and cared for with the same level of efficiency as always
La Antigua Lavandera ensures your clothes and your home are cleaned and cared for with the same level of efficiency as always
The brand offers a comprehensive range of products for complete home and laundry care and has been successfully launched in several Eastern European countries, including Romania and Ukraine, where it has quickly gained popularity.
More than just body care. Fenjal is balm for the skin and soul.
Fenjal stands for indulgent, high-quality body care, where everyday routines become moments of elevated self-care.
Born in Switzerland in 1962, the brand was created out of love for a woman and has been inspiring women ever since with its timeless sense of care and femininity.
At the heart of Fenjal lies its iconic Crème Oil Bath Classic, a true signature product whose unmistakable fragrance has become synonymous with the brand and remains loved across generations.
Fenjal celebrates femininity, sensitivity and individuality, inviting women to slow down, indulge themselves and enjoy precious moments of well-being through beautifully scented, caring formulas.
The Smart Choice for Households Worldwide
The Smart Choice for Households Worldwide
Gama is our most international brand, with a presence in over 20 countries
Recognized as the smart choice for those seeking quality, reliability, and convenience in laundry care, Gama continues to expand its range of fragrances and formats to meet the needs of even the most discerning consumers. By adapting to the diverse preferences of global markets, Gama delivers value and convenience to families around the world.
Gama is our most international brand, with a presence in over 20 countries
Recognized as the smart choice for those seeking quality, reliability, and convenience in laundry care, Gama continues to expand its range of fragrances and formats to meet the needs of even the most discerning consumers. By adapting to the diverse preferences of global markets, Gama delivers value and convenience to families around the world.
MUM is an innovation-driven heritage brand for reliable odour protection.
MUM is the original deodorant brand, born from innovation and shaped by over 130 years of expertise in odour protection.
What started in 1888 with the very first deodorant has evolved into a brand trusted by generations.
From creating the first roll-on deodorant to continuously improving its formulas, innovation has always been at the heart of MUM.
Today, MUM combines proven know-how with modern care: a wide range of fragrances for men and women, gentle options without aluminium salts, alcohol or perfume, and products that are vegan and responsibly packaged in sustainable glass bottles.
Ambipur brings a breath of fresh air to your WC, combining powerful cleaning performance with delightful botanical fragrances.
Ambipur brings a breath of fresh air to your WC, combining powerful cleaning performance with delightful botanical fragrances.
With advanced formulas, Ambipur guarantees hygienic cleanliness and long-lasting freshness
Using innovative anti-odor technology and natural essential oils, it offers a variety of scents that bring the essence of nature indoors, all in increasingly sustainable packaging.
With advanced formulas, Ambipur guarantees hygienic cleanliness and long-lasting freshness
Using innovative anti-odor technology and natural essential oils, it offers a variety of scents that bring the essence of nature indoors, all in increasingly sustainable packaging.
One of the most traditional hair care and hair styling brands on the German market
GARD is one of the most established hair care and hair styling brands in the German market, with decades of experience supporting natural, effortless beauty.
Launched in 1967, GARD has been offering reliable solutions across shampoos, hair strengthening products and hairsprays, designed to protect and care for every hairstyle.
Rooted in the idea of “British Guards” protection, GARD stands for dependable performance you can count on, without unnecessary complexity.
With easy-to-use and reliable products, GARD helps women and men achieve naturally beautiful, vibrant hair, every day and with minimal styling effort.
Northern European countries enjoy the fresh fragrances of Noora.
Northern European countries enjoy the fresh fragrances of Noora.
These softeners not only safeguard clothes and fabrics but also infuse them with a long-lasting, delightful freshness.
Noora offers a broad range of fabric softeners across the Nordic countries
Noora offers a broad range of fabric softeners across the Nordic countries
These softeners not only safeguard clothes and fabrics but also infuse them with a long-lasting, delightful freshness.
An iconic laundry brand inspired by brightness and cleanliness.
Launched in Germany in 1950, Sunil has become a trusted name in laundry care, known for delivering bright, clean results wash after wash.
Inspired by the sun, the Sunil brand stands for radiance, freshness and reliable cleaning performance, helping clothes look their best every day.
With a strong presence in the German market and a broad range of formats, Sunil offers practical and dependable laundry solutions designed to meet everyday household needs.
Immerse yourself in the captivating fragrances of the world’s most majestic forests.
Immerse yourself in the captivating fragrances of the world’s most majestic forests.
Crafted with natural tree resin from Mediterranean pine trees, Öpso replaces artificial ingredients with sustainable alternatives
Öpso is the ultimate air freshener brand for those seeking a more eco-friendly approach to home care, with ingredients and packaging designed to minimize environmental impact, support sustainable forestry, and empower local communities.
Crafted with natural tree resin from Mediterranean pine trees, Öpso replaces artificial ingredients with sustainable alternatives
Both the ingredients and packaging are PEFC-certified, supporting sustainable forestry and empowering local communities. Öpso is the ultimate air care brand for those seeking a more eco-conscious approach to home care.
REI is a trusted hand washing brand, delivering gentle and effective care for delicate laundry.
REI is a leading hand washing detergent brand in Germany, known for its gentle yet effective cleaning performance.
Its liquid formula dissolves quickly and cleans thoroughly, while remaining kind to delicate fabrics, colours and fibres.
With a neutral pH and a carefully balanced formulation free from bleach and optical brighteners, REI is designed to care for clothes you want to keep looking their best.
Compact and practical, REI is also the ideal companion for travel and everyday hand washing needs.
Tinokleen is an iconic baby care laundry detergent, specially designed to care for the delicate skin of babies while providing gentle yet effective cleaning for mums
Tinokleen is an iconic baby care laundry detergent, specially designed to care for the delicate skin of babies while providing gentle yet effective cleaning for mums
A smart choice and good for everyday cleaning.
A smart choice and good for everyday cleaning.
While currently expanding its portfolio, it remains highly recognized for its high-quality powder products.
A trusted brand for freshness and cleaning performance, it’s the go-to solution for Egyptian families seeking the best value for money
A trusted brand for freshness and cleaning performance, it’s the go-to solution for Egyptian families seeking the best value for money
While currently expanding its portfolio, it remains highly recognized for its high-quality powder products.
Value brand for families.
Available in 5Kg and 8Kg format.
Value brand for families.
Available in 5Kg and 8Kg format.
