Our Brands
Our Brands
In over 40 countries where we operate, consumers have unique needs. We create brands specifically tailored to each local market, which is why we proudly consider ourselves a “multi-local” company.
Dreft was first launched in Belgium in 1948 and in the Netherlands in 1957, quickly becoming an iconic and historic brand in both countries
Renowned for its trustworthiness, Dreft is regarded by consumers as “the safest detergent for clothes,” with the slogan, “Nothing is safer than Dreft.” As a total care brand, it provides safe, effective solutions for all types of clothing, including colors, delicates, and more.
Recently, Dreft has expanded into the Nordic countries with its Dreft 0% variant, which is free from fragrances and colorants. This version carries the endorsement of Nordic Swan and the Asthma and Allergy Foundation, reflecting its commitment to safety and sustainability.
A highly prestigious laundry detergent brand in Belgium and the Netherlands.
Dreft was first launched in Belgium in 1948 and in the Netherlands in 1957, quickly becoming an iconic and historic brand in both countries
Renowned for its trustworthiness, Dreft is regarded by consumers as “the safest detergent for clothes,” with the slogan, “Nothing is safer than Dreft.” As a total care brand, it provides safe, effective solutions for all types of clothing, including colors, delicates, and more.
Recently, Dreft has expanded into the Nordic countries with its Dreft 0% variant, which is free from fragrances and colorants. This version carries the endorsement of Nordic Swan and the Asthma and Allergy Foundation, reflecting its commitment to safety and sustainability.
Dreft was first launched in Belgium in 1948 and in the Netherlands in 1957, quickly becoming an iconic and historic brand in both countries
Renowned for its trustworthiness, Dreft is regarded by consumers as “the safest detergent for clothes,” with the slogan, “Nothing is safer than Dreft.” As a total care brand, it provides safe, effective solutions for all types of clothing, including colors, delicates, and more.
Recently, Dreft has expanded into the Nordic countries with its Dreft 0% variant, which is free from fragrances and colorants. This version carries the endorsement of Nordic Swan and the Asthma and Allergy Foundation, reflecting its commitment to safety and sustainability.
DAZ is one of the UK’s most iconic brands in laundry care.
DAZ is one of the UK’s most iconic brands in laundry care.
Known for delivering brilliant whiteness and exceptional freshness, DAZ ensures clothes look their best and smell delightful. With decades of experience, DAZ simplifies laundry routines, making everyday life easier and more enjoyable for its users.
Since 1953, DAZ has been a well-loved UK brand, trusted for its effective laundry care and its iconic red packaging
Since 1953, DAZ has been a well-loved UK brand, trusted for its effective laundry care and its iconic red packaging
Known for delivering brilliant whiteness and exceptional freshness, DAZ ensures clothes look their best and smell delightful. With decades of experience, DAZ simplifies laundry routines, making everyday life easier and more enjoyable for its users.
A brand synonymous with innovation and exceptional effectiveness across Sweden, Denmark, Norway, Finland, and Portugal.
A brand synonymous with innovation and exceptional effectiveness across Sweden, Denmark, Norway, Finland, and Portugal.
A+ is committed to creating the best detergent for both your clothes and the environment. We have invested significantly in developing a product that delivers superior cleaning power while minimizing environmental impact
In the Nordic countries, A+ proudly carries the Nordic Swan and Asthma and Allergy labels, demonstrating our commitment to sustainability and consumer health.
In Portugal, where fragrances play a key role for consumers, we offer an extensive range of extraordinary scents in our detergents. Recently, we also launched a line of fabric softeners and scent boosters, providing a full spectrum of fragrance options that cater to the preferences of the Portuguese market.
In line with our sustainability goals, A+ uses 100% recyclable packaging and offers refill bags that contain 76% less plastic than traditional bottles, reinforcing our dedication to reducing plastic waste and promoting eco-friendly solutions.
A+ is committed to creating the best detergent for both your clothes and the environment. We have invested significantly in developing a product that delivers superior cleaning power while minimizing environmental impact
In the Nordic countries, A+ proudly carries the Nordic Swan and Asthma and Allergy labels, demonstrating our commitment to sustainability and consumer health.
In Portugal, where fragrances play a key role for consumers, we offer an extensive range of extraordinary scents in our detergents. Recently, we also launched a line of fabric softeners and scent boosters, providing a full spectrum of fragrance options that cater to the preferences of the Portuguese market.
In line with our sustainability goals, A+ uses 100% recyclable packaging and offers refill bags that contain 76% less plastic than traditional bottles, reinforcing our dedication to reducing plastic waste and promoting eco-friendly solutions.
Our Spanish brand is a specialist in cleaning and caring for clothes and homes. It blends efficiency and tradition with an exceptional range of fragrances.
Our Spanish brand is a specialist in cleaning and caring for clothes and homes. It blends efficiency and tradition with an exceptional range of fragrances.
The brand offers a comprehensive range of products for complete home and laundry care and has been successfully launched in several Eastern European countries, including Romania and Ukraine, where it has quickly gained popularity.
La Antigua Lavandera ensures your clothes and your home are cleaned and cared for with the same level of efficiency as always
La Antigua Lavandera ensures your clothes and your home are cleaned and cared for with the same level of efficiency as always
The brand offers a comprehensive range of products for complete home and laundry care and has been successfully launched in several Eastern European countries, including Romania and Ukraine, where it has quickly gained popularity.
The Smart Choice for Households Worldwide
The Smart Choice for Households Worldwide
Gama is our most international brand, with a presence in over 20 countries
Recognized as the smart choice for those seeking quality, reliability, and convenience in laundry care, Gama continues to expand its range of fragrances and formats to meet the needs of even the most discerning consumers. By adapting to the diverse preferences of global markets, Gama delivers value and convenience to families around the world.
Gama is our most international brand, with a presence in over 20 countries
Recognized as the smart choice for those seeking quality, reliability, and convenience in laundry care, Gama continues to expand its range of fragrances and formats to meet the needs of even the most discerning consumers. By adapting to the diverse preferences of global markets, Gama delivers value and convenience to families around the world.
A brand that cares about Israeli babies.
A brand that cares about Israeli babies.
Every mother in Israel has tried Tinokleen at least once for their baby’s clothes, trusting the brand for its unmatched softness and safety.
Tinokleen is an iconic baby care laundry detergent, specially designed to care for the delicate skin of babies while providing gentle yet effective cleaning for mums
Tinokleen is an iconic baby care laundry detergent, specially designed to care for the delicate skin of babies while providing gentle yet effective cleaning for mums
Every mother in Israel has tried Tinokleen at least once for their baby’s clothes, trusting the brand for its unmatched softness and safety.
Ambipur brings a breath of fresh air to your WC, combining powerful cleaning performance with delightful botanical fragrances.
Ambipur brings a breath of fresh air to your WC, combining powerful cleaning performance with delightful botanical fragrances.
With advanced formulas, Ambipur guarantees hygienic cleanliness and long-lasting freshness
Using innovative anti-odor technology and natural essential oils, it offers a variety of scents that bring the essence of nature indoors, all in increasingly sustainable packaging.
With advanced formulas, Ambipur guarantees hygienic cleanliness and long-lasting freshness
Using innovative anti-odor technology and natural essential oils, it offers a variety of scents that bring the essence of nature indoors, all in increasingly sustainable packaging.
Northern European countries enjoy the fresh fragrances of Noora.
Northern European countries enjoy the fresh fragrances of Noora.
These softeners not only safeguard clothes and fabrics but also infuse them with a long-lasting, delightful freshness.
Noora offers a broad range of fabric softeners across the Nordic countries
Noora offers a broad range of fabric softeners across the Nordic countries
These softeners not only safeguard clothes and fabrics but also infuse them with a long-lasting, delightful freshness.
Immerse yourself in the captivating fragrances of the world’s most majestic forests.
Immerse yourself in the captivating fragrances of the world’s most majestic forests.
Crafted with natural tree resin from Mediterranean pine trees, Öpso replaces artificial ingredients with sustainable alternatives
Both the ingredients and packaging are PEFC-certified, supporting sustainable forestry and empowering local communities. Öpso is the ultimate air care brand for those seeking a more eco-conscious approach to home care.
Crafted with natural tree resin from Mediterranean pine trees, Öpso replaces artificial ingredients with sustainable alternatives
Both the ingredients and packaging are PEFC-certified, supporting sustainable forestry and empowering local communities. Öpso is the ultimate air care brand for those seeking a more eco-conscious approach to home care.
A smart choice and good for everyday cleaning.
A smart choice and good for everyday cleaning.
While currently expanding its portfolio, it remains highly recognized for its high-quality powder products.
A trusted brand for freshness and cleaning performance, it’s the go-to solution for Egyptian families seeking the best value for money
A trusted brand for freshness and cleaning performance, it’s the go-to solution for Egyptian families seeking the best value for money
While currently expanding its portfolio, it remains highly recognized for its high-quality powder products.
The detergent brand that takes care of Israeli families at a low price.
The detergent brand that takes care of Israeli families at a low price.
A Notorious brand in the Israel Market
Value brand for families.
Available in 5Kg and 8Kg format.
A Notorious brand in the Israel Market
Value brand for families.
Available in 5Kg and 8Kg format.
