A+
A brand that guarantees innovation and maximum effectiveness in Sweden, Denmark, Norway, Finland and Portugal.
Product Range
POWDER
In Portugal, available in Original and Fresh Sensations, in different formats.
In Nordic countries, available in Regular, Colour and Traditional.
SWAN POWDER
Formulas with the eco certification Nordic Swan that offer high performance at low temperaturas. Available in the Nordic countries in White, Colour, Sensitive Colour and A+ Essential with a new formula more concentrated.
Also, all our packs are 100% recycled and reciclable.
CAPSULES
The most innovative capsule format Active4 Caps, that removes though stains, with a compact solution that allows high performance and offers an extra benefit in each variety: Optimal / White with ultra-Brightness, Color with Anti-transfer colour technology and Fresh Flower / Mountain Breeze with extra fragrance boost.
DOYPACK (ECO PACK)
Refill format, a more sustainable packaging solution, available in the Nordic countries in White, Colour and Sensitive Colour. Now also in Portugal with Optimal and Fresh Flowers varieties.
SWAN LIQUIDS
In the Nordic countries, available in different sizes and varieties: Colour, White, Black and Sensitive White and Colour. Bottles made of 99% recycled plastic and Nordic Swan formulas of high performance.
LIQUID
In Portugal, available in different sizes and varieties: Optimal with Bio Enzymes, Fresh Flowers, Mountain Breeze, Color and Baby.
In the Nordics, available A+ Traditional, efficient for white & colour.
A+ ACTIVE5 STAIN REMOVER
A+ now also as a stain remover! A 5-benefit complete formula that will ensure a perfect elimination of stains and bad odor neutralization. Available in Portugal and Nordic countries in spray and powder.
A+ PRO NATURE
Efficiency and sustainability! Formulated with natural ingredients and a bottle made of 100% recycled plastic. Available in 16 washes liquid format in Nordics and available in Portugal:
Liquids format of 50 and 80 washes.
Capsules format of 22 and 56 washes.
A+ HYGIENE
For greater hygiene when washing your clothes! With odor neutralizing technology and hygienic essential oils.
Available in Portugal:
Liquids format of 50 and 80 washes.
Capsules format of 22 and 56 washes.