We manufacture top brands


Consumers have different needs in each of the 13 countries where we operate. For them, we develop our own brands adapted to local markets (as La Antigua Lavandera…). That’s why we like to call ourselves a “multilocal” company.

Nuestras marcas

A+ introduced by Ariel*

A brand that guarantees innovation and maximum effectiveness in Sweden, Denmark, Norway, Finland and Portugal.

*Brand is temporarily licensed by Procter&Gamble in Portugal, Sweden, Denmark, Norway & Finland.
The detergent brand that takes care of Israeli families at a low price.
A very prestigious care detergent brand in Belgium and the Netherlands.
Gama means cleanliness, efficiency and value for a generation of French consumers.

Gama introduced by Vizir*

The detergent brand for Germany and Switzerland that cleans, cares and freshens the laundry at a good price. 

*Brand is temporarily licensed by Procter&Gamble in Switzerland and Germany.

GAMA introduced by TIDE*

A beloved brand with history in the Portuguese market.

*Brand is temporarily licensed by Procter&Gamble in Portugal.
Our Spanish brand for household care; the only one on the market to unite efficiency and tradition.
A smart choice and good for everyday cleaning.
Northern European countries enjoy the fresh fragrances of Lenor. *Brand is temporarily licensed by Procter&Gamble in Sweden, Denmark, Norway & Finland.
A brand that cares about Israelis babies.