Consumers have different needs in each of the 13 countries where we operate. For them, we develop our own brands adapted to local markets (as La Antigua Lavandera…). That’s why we like to call ourselves a “multilocal” company.
We manufacture top brands
Ariel* introducing A+
A brand that guarantees innovation and maximum effectiveness in Sweden, Denmark, Norway, Finland and Portugal.
*Brand is temporarily licensed by Procter&Gamble in Portugal, Sweden, Denmark, Norway & Finland.
TIDE* introducing GAMA
A beloved brand with history in the Portuguese market.
*Brand is temporarily licensed by Procter&Gamble in Portugal.
Vizir* introducing Gama
Vizir has changed.
Gama is now the smart choice.
It’s good for all your clothes especially your pockets.
You’ll know your clothes are clean, know your clothes are fresh and know you’re saving money.
So you can get on with your life.
And we’ll get on with your laundry.